Data Feed File "Datafeed":
Data Feed Files are simply databases containing information, usually product
information provided by merchants. The information in a Data Feed File
is organized into "Records" containing detailed information.
Delimiter:
separates
fields in a data feed file. Delimiters enable programs like WebMerge
to separate information in the
feed file. Example: comma “,” “tab” and
pipe “|”
Detail Pages:
Detail pages are the final result of a build by WebMerge, and contain product
information, which may include product descriptions, an image of the product,
and an affiliate link to the Merchant's web site. WebMerge inserts data
into Detail Pages based on WM-Tags in the Detail
Template.
Drill Down:
Drilling down is a term used to describe the act of navigating, or clicking links
to go deeper into a site structure. Example: Clicking on the "Cleaning" link
on the "Main Category" Index page, then clicking on the "FRS-300
Cleaner" link on the "Category" Index page, then arriving at
the individual product page for the FRS-300 (Three-Tiered hierarchy).
Detail Template:
The Detail Template is
used by WebMerge to generate completed detail pages. Detail Templates
contain the basic HTML used to form one's website, including logo, banner and
text ads, navigation links, and WebMerge Tags (WM-Tags). The WM-Tags
in the Detail Template tell WebMerge to looks for data in the data feed file,
and insert that information in the final Detail pages.
Field Name:
Is the name given to a field in a data feed, for all records in the feed. When
viewed in tabular format (such as MS Excel) the field name appears as a column
header. Example: “Product-ID” Found in data feed files.
Field: is Found in data feed files.
Four-Tiered Site:
A Four-Tiered site consists
of a main Index Page (Tier-One), with links to lower-level "Category" Index
Pages (Tier-Two). The Category Index Pages in-turn, have links
to lower level "Sub-Category" Index pages (Tier-Three), which in
turn, have links to "Detail" or Individual Product pages (Tier-Four).
Illegal Characters:
Are characters that cannot be processed
or cause errors when processing. Example: the slash “/” or
quotes “when found in a category or other field. May cause
directories to be created, change links or other HTML tags or
other strange behavior. Found in data feed files, and less frequently
in templates.
Index Pages:
Index Pages are the final result of a build by WebMerge, and contain links to
lower level pages. WebMerge inserts data into Index Pages based on WM-Tags
in the Index Template.
Index Template:
The Index
Template is used by WebMerge to generate completed
index pages. Index Templates contain the basic HTML used to
form one's website, including logo, banner and text ads, navigation
links, and WebMerge Tags (WM-Tags). The WM-Tags in the
Index Template tell WebMerge to looks for data in the data feed
file, and insert that information in the final index pages for
navigation to lower level pages.
Lower Level (Category) Index Page:
A Lower (or Bottom) Level Index Page is the final result of a build by WebMerge,
and contain links to individual product pages. See Index
Template.
Lower Level (Category) Index Template:
A Lower (or Bottom) Level Index Template is used to create Lower Level Index
Pages. WM-Record
tags are required for the Lower Level Index Page. See Index
Template.
Record:
A record is the set of information for a single particular product in an affiliate
data feed. Data feeds can have hundreds to ten-of-thousands of records. When
viewed in tabular format (such as MS Excel), each record corresponds to a row,
and includes all of the record’s attributes. Example:
http://affiliates.bettymills.com/-ad/264528/CD252/
|
frs300
|
Large, plastic
cabinets ideal for Re-Fresh Gel Air Fresheners (FRS 12-4G
series)…
|
3.98
|
Settings File:
Is the file used to save the data feed configuration in WebMerge. Settings files
end with the “.4WW” file extension, and can be saved to any location
chosen by the user. Used by WebMerge.
"Text to Columns" operation:
A function in MS Excel (and some other spreadsheet/database programs) allowing
the user to take delimited data in a column, and separate or split it into
two or more columns. Important for preparing some data feed files.
Tiered Site:
A Tiered Site consists of a web-page or pages known as "Index Pages" with links
to a lower level of pages. The lower level can either be individual product
pages, also known as "Detail Pages," or can be other index pages. Tiered
sites can be thought of as having a hierarchical structure, where a top-level
page exists, with links to lower level pages, in a top-down arrangement.
Top Level (Category) Index Page:
A Top Level Index Page is the final result of a build by WebMerge,
and contains links to Lower Level Index pages. See Index
Template.
Top Level (Category)Index Template:
A Top Level Level Index Template is used to create Top Level Index Pages. Both
WM-Record
and IndexLabel tags are required for the Top Level Index Page. See Index
Template.
Three-Tiered Site:
A Three-Tiered site consists
of a main Index Page (Tier-One), with links to lower-level "Category" Index
Pages (Tier-Two). The Category Index Pages in-turn, have links to
lower level "Detail" or Individual Product pages (Tier-Three).
Two-Tiered Site:
A Two-Tiered site consists of a main Index Page, with links to individual "Detail
Pages." A two-tierred site is best suited for data feeds that
cantain only a handful of products.
WM-Tags:
Also known as WebMerge Tags. WM-Tags are found in Index and Detail Templates. WM-Tags
are used to indicate to WebMerge when it should insert information found in
records in the data feed file. WM-Tags contain Field-Names from the data
feed file.
In Index
Templates WM-Tags are designed to take information
from the data feed file, and turn it into a working link to lower-level
Index or Detail Pages.
In Detail
Templates WM-Tags are designed to take information
from the data feed file, and turn that information into product
information, such as a description, a link to an image of the
product, and an affiliate link the site visitor can click.
Example: [WM-Field: field name here]
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