Web-Procreate.Com - Datafeed and WebMerge Section


Glossary

Data Feed File "Datafeed":
Data Feed Files are simply databases containing information, usually product information provided by merchants.  The information in a Data Feed File is organized into "Records" containing detailed information.

Delimiter:
separates fields in a data feed file. Delimiters enable programs like WebMerge to separate information in the feed file. Example: comma “,” “tab” and pipe “|”

Detail Pages:
Detail pages are the final result of a build by WebMerge, and contain product information, which may include product descriptions, an image of the product, and an affiliate link to the Merchant's web site.  WebMerge inserts data into Detail Pages based on WM-Tags in the Detail Template.

Drill Down:
Drilling down is a term used to describe the act of navigating, or clicking links to go deeper into a site structure. Example: Clicking on the "Cleaning" link on the "Main Category" Index page, then clicking on the "FRS-300 Cleaner" link on the "Category" Index page, then arriving at the individual product page for the FRS-300 (Three-Tiered hierarchy).

Detail Template:
The Detail Template is used by WebMerge to generate completed detail pages.  Detail Templates contain the basic HTML used to form one's website, including logo, banner and text ads, navigation links, and WebMerge Tags (WM-Tags).  The WM-Tags in the Detail Template tell WebMerge to looks for data in the data feed file, and insert that information in the final Detail pages.

Field Name:
Is the name given to a field in a data feed, for all records in the feed. When viewed in tabular format (such as MS Excel) the field name appears as a column header. Example: “Product-ID” Found in data feed files.

Field: is Found in data feed files.

Four-Tiered Site:
A Four-Tiered site consists of a main Index Page (Tier-One), with links to lower-level "Category" Index Pages (Tier-Two).  The Category Index Pages  in-turn, have links to lower level "Sub-Category" Index pages (Tier-Three), which in turn, have links to "Detail" or Individual Product pages (Tier-Four).

Illegal Characters:
Are characters that cannot be processed or cause errors when processing. Example: the slash “/” or quotes “when found in a category or other field. May cause directories to be created, change links or other HTML tags or other strange behavior. Found in data feed files, and less frequently in templates.

Index Pages:
Index Pages are the final result of a build by WebMerge, and contain links to lower level pages.  WebMerge inserts data into Index Pages based on WM-Tags in the Index Template.

Index Template:
The Index Template is used by WebMerge to generate completed index pages.  Index Templates contain the basic HTML used to form one's website, including logo, banner and text ads, navigation links, and WebMerge Tags (WM-Tags).  The WM-Tags in the Index Template tell WebMerge to looks for data in the data feed file, and insert that information in the final index pages for navigation to lower level pages.

Lower Level (Category) Index Page:
A Lower (or Bottom) Level Index Page is the final result of a build by WebMerge, and contain links to individual product pages.  See Index Template.

Lower Level (Category) Index Template:
A Lower (or Bottom) Level Index Template is used to create Lower Level Index Pages.  WM-Record tags are required for the Lower Level Index Page.  See Index Template.

Record:
A record is the set of information for a single particular product in an affiliate data feed. Data feeds can have hundreds to ten-of-thousands of records. When viewed in tabular format (such as MS Excel), each record corresponds to a row, and includes all of the record’s attributes. Example:

http://affiliates.foo.com/-ad/264528/CD252/
frs300
Large, plastic cabinets ideal for Re-Fresh Gel Air Fresheners (FRS 12-4G series)…
3.98

Settings File:
Is the file used to save the data feed configuration in WebMerge. Settings files end with the “.4WW” file extension, and can be saved to any location chosen by the user. Used by WebMerge.

"Text to Columns" operation:
A function in MS Excel (and some other spreadsheet/database programs) allowing the user to take delimited data in a column, and separate or split it into two or more columns.  Important for preparing some data feed files.

Tiered Site:
A Tiered Site consists of a web-page or pages known as "Index Pages" with links to a lower level of pages.  The lower level can either be individual product pages, also known as "Detail Pages," or can be other index pages.  Tiered sites can be thought of as having a hierarchical structure, where a top-level page exists, with links to lower level pages, in a top-down arrangement.

Top Level (Category) Index Page:
A Top Level Index Page is the final result of a build by WebMerge, and contains links to Lower Level Index pages.  See Index Template.

Top Level (Category)Index Template:
A Top Level Level Index Template is used to create Top Level Index Pages.  Both WM-Record and IndexLabel tags are required for the Top Level Index Page.  See Index Template.

Three-Tiered Site:
A Three-Tiered site consists of a main Index Page (Tier-One), with links to lower-level "Category" Index Pages (Tier-Two).  The Category Index Pages  in-turn, have links to lower level "Detail" or Individual Product pages (Tier-Three).

Two-Tiered Site:
A Two-Tiered site consists of a main Index Page, with links to individual "Detail Pages."   A two-tierred site is best suited for data feeds that cantain only a handful of products.

WM-Tags:
Also known as WebMerge Tags.  WM-Tags are found in Index and Detail Templates.  WM-Tags are used to indicate to WebMerge when it should insert information found in records in the data feed file.  WM-Tags contain Field-Names from the data feed file.
In Index Templates WM-Tags are designed to take information from the data feed file, and turn it into a working link to lower-level Index or Detail Pages.
In Detail Templates WM-Tags are designed to take information from the data feed file, and turn that information into product information, such as a description, a link to an image of the product, and an affiliate link the site visitor can click.

Example: [WM-Field: field name here]